https://www.openaccessjournals.eu/index.php/jmee/issue/feed Journal of Marketing and Emerging Economics 2024-05-15T12:39:28+00:00 Editor in Chief [email protected] Open Journal Systems <p><strong>Journal of Marketing and Emerging Economics (ISSN <a href="https://portal.issn.org/resource/ISSN/2792-4009" target="_blank" rel="noopener">2792-4009</a>)</strong> is a refereed journal, promoted by the Open Access Publishing Group, that publishes original empirical as well as research papers, policy papers, book reviews, and essays related to the field of emerging global economies and other areas of the field.</p> https://www.openaccessjournals.eu/index.php/jmee/article/view/2626 Smart Cards Reshape Iraqi Banking Service Quality 2024-05-14T12:24:55+00:00 Durdona Adashboy qizi Muxamadjonova [email protected] <p>This article delves into the transformation of accounting and reporting within the digital economy, addressing the challenges posed by technological advancements. It employs methods such as scientific abstraction, induction, deduction, systematic approach, and comparative analysis to explore the evolving role of accountants and the necessity for adaptation to contemporary demands. The study underscores the shift towards specialized functions like financial analysis and strategic advising, emphasizing the need for enhanced qualifications and expertise. While acknowledging potential challenges such as increased costs, the research highlights the transformative potential of embracing digital innovations to bolster competitiveness. It suggests avenues for further research to explore strategies for mitigating challenges and delving into the socio-economic implications of digitalization on accounting practices and professional development.</p> 2024-05-15T00:00:00+00:00 Copyright (c) 2024 Muxamadjonova Durdona Adashboy qizi https://www.openaccessjournals.eu/index.php/jmee/article/view/2632 Enhancing Business Value in Uzbekistan for Market Competitiveness 2024-05-15T12:13:17+00:00 Yakubov Valijon Ganiyevich [email protected] <p>This article examines the ongoing economic reforms in our republic, emphasizing the rise of private enterprises and the diversification of ownership forms driven by market economy development. The increased competition among owners highlights the importance of enhancing business value for national companies' competitiveness. We focus on the concept of "business value," analyzing its formation and content. The research aims to define and contextualize business value within the current economic landscape. Utilizing a comprehensive analysis, we found that understanding and increasing business value is crucial for sustaining competitiveness in a market-driven economy. The implications suggest strategic measures for businesses to enhance their real value, contributing to overall economic growth.</p> 2024-05-15T00:00:00+00:00 Copyright (c) 2024 https://www.openaccessjournals.eu/index.php/jmee/article/view/2636 Issues of Accounting Transformation Intothe Digital Economy 2024-05-15T12:39:28+00:00 Muxamadjonova Durdona Adashboy Qizi [email protected] <p>This article explores the transformation of accounting and reporting within the digital economy, aiming to address the challenges faced by accounting in the context of modern digitalization. Innovations in automatic data processing and transmission technologies have recently triggered systemic changes across all sectors, initiating the digital economy's transformation within the accounting departments of enterprises. Despite significant progress, a knowledge gap remains regarding the effective integration of these technologies in accounting practices. This research aims to identify and discuss these challenges, employing a comprehensive review of current practices and technological advancements. The findings reveal substantial improvements in efficiency and accuracy, alongside highlighting areas requiring further development. The implications suggest that continued innovation and adaptation are essential for accounting to fully leverage the benefits of digital transformation.</p> 2024-05-15T00:00:00+00:00 Copyright (c) 2024